Case Study

Turning a Zipline Ride Into a 50% Revenue Increase

Moments real attractions real results

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Moments real attractions real results

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Project overview

Outdoor Zipline at Niagara Falls

Being next to the world’s largest waterfall by volume creates many technical challenges.

Wildplay Niagara Falls is a popular zipline attraction that runs all year round next to the stunning Niagara Falls. Being next to the world’s largest waterfall by volume creates many technical challenges. The site sits exposed to wind and the mist rising off the falls, year-round, including freezing conditions in winter.

The team was looking to upgrade its video operations and opted for a fully automated photo and video system built to keep up with a fast ride cycle: four riders every three minutes. Kool Replay engineered a solution to perform in those challenging conditions while offering smooth and frictionless content association and distribution processes.

  • Client

    Wildplay Niagara Falls

  • Location

    Niagara Falls, Ontario, Canada

  • Industry

    Ziplines & Outdoor Attractions

  • Solution

    Automated Video and Photo Capture

Results

That Speak for Themselves

+50%

Increase

Increase in video and photo revenue compared to the previous system.

1

MONTH

Full installation completed on-site, despite challenging weather conditions and continuous mist.

3+

years

Running without interruption, capturing every guest, every day, flawlessly.

Results backed by experience

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Results backed by experience

 

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Solution deployed

Weatherproofed Cameras Built for Wind, Mist, and Non-Stop Cycles

The attraction runs continuous groups of four riders every three minutes, outdoors, in conditions that shift by the hour.

Kool Replay equipped the cameras to self-clear in the mist and hold steady in the wind, then built a content-association system around each guest’s wristband: scanned at boarding, it follows the rider through the full experience. At the landing area, the system also captures a post-ride portrait with the stunning falls in the background. Staff sell the video and photo package right on the spot with a single wristband scan, no manual sorting required.

Key operational elements:

  • High-volume outdoor zipline attraction, groups of four riders every three minutes
  • Weatherproofed cameras engineered for wind, mist, freeze, heat, and snow.
  • Wristbands scanned at launch to associate and synchronize content through the full experience.
  • Full-ride video capture and post-ride portrait photography
  • Instant, on-site purchase by wristband scan at exit
  • Fully automated capture, edit, and delivery workflow
A person wearing a helmet and harness smiles and gives two thumbs up while enjoying a thrilling zipline ride outdoors above green trees.
A smiling child in a blue helmet enjoys an exhilarating zipline ride over grassy hills and green trees on a sunny day, with a blue sky and clouds in the background.
A person wearing a helmet and harness is enjoying an exhilarating Zipline Ride over a lush, hilly landscape with a town and water in the background under a partly cloudy sky.
A person wearing a helmet and harness is about to enjoy a thrilling zipline ride from a wooden platform, overlooking a green landscape and distant mountains.

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  • Five smiling girls pose in front of a black fence with a large waterfall and a rainbow in the background. The sky is blue, and greenery surrounds the scene. The “ZIPLINE TO THE FALLS” logo appears in the bottom left corner, highlighting an unforgettable Zipline Ride experience against this stunning natural backdrop.
  • A smiling couple poses with arms raised in front of Niagara Falls, capturing the thrill of adventure tourism. Mist from the waterfall and a tour boat are visible in the background. “Zipline to the Falls” logo appears in the bottom left corner.
  • A couple poses together in front of Niagara Falls on a sunny day, standing by a black fence with greenery around. A “Zipline to the Falls” sign is visible in the lower left corner, inviting adventurous visitors to enjoy an exhilarating zipline ride with stunning views of the falls.
  • A couple stands on a viewing platform hugging, looking at each other, with Niagara Falls in the background. The excitement of the Zipline Ride brings them even closer together. “ZIPLINE TO THE FALLS” text is in the bottom left corner.

Moments worth replaying

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Moments worth replaying

A white play button is centered on a dark blue rounded square background.

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Ready to Put 
Your Guests’ Best Moments to Work?

A fully automated photo and video system can turn a challenging outdoor environment into a reliable revenue stream, no matter the weather.

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