Sépaq

Parc de la Chute-Montmorency

The Project

The SÉPAQ wanted to promote the highlights of its zipline experience while reaching international prospective customers in several countries. The initial idea was to capture the best of the spectacular zipline experience that offers guests a close encounter with a massive and powerful waterfall. The designed system provides a combination of 5 viewpoints that alternate between close-ups capturing the guest’s excitement and wider shots of the breathtaking sceneries.

Challenges

The zipline traverses a massive natural cavity with very limited anchor points for camera installation. Achieving 360-degree coverage of the ride presented some lighting challenges at certain periods during the day.
Tyrolienne au Parc de la Chute-Montmorency

Solution

Kool Replay deployed an assembly of close-up and panoramic cameras that were synchronized independently for each line of the double zipline.

Results

The SÉPAQ reached an exceptional conversion rate of 60% of zipline customers.

Of that number, 43% of the guests shared their video on social media where the posts reached 144 different countries.

No other marketing tools could have provided such extended reach among a targeted audience (friends of customers).

On average, the viewing traffic generated by Kool Replay is responsible for

more than 70,000 visits

to the SÉPAQ online ticket store.

In 2019, the Kool Replay project led the PCM to win the prestigious award for best digital marketing innovation awarded by the Quebec Tourism Alliance.

Video